Selling a product online is easier said than done. You can just create your website offer your products and services and just post them on your social media account. Is it done? No. You only did a small part of the marketing that you should be doing.
If you want to bring your marketing skills to the next level, there is a certain book that will open up the entirety of the marketing world for you.
DotCom Secrets by Russell Brunson is exactly what you are looking for. If you want to sell something online, this book will provide you an in-depth understanding of how you can make a killing on your sales.
I know you are very interested so before you decide to get your copy, let me give you a short DotCom Secrets review so you would understand how it can help you on your marketing campaigns.
Who is the man behind DotCom Secrets?
Do you know ClickFunnels? If you do, then you definitely know Russell Brunson. He is the co-founder of Etison LLC and one of the main people behind the ultimate sales funnel builder, ClickFunnels.
He is the author of DotCom Secrets and also the mind behind all the information that you can read in the book.
According to Forbes, their company, Etison LLC, is now considered as a 360 million dollar business. It was definitely big given the fact that it was self-funded. Pretty amazing, right?
This man was able to do it, so we can do it too. We just have to start on something. DotCom Secrets will help you obtain the knowledge that you need to get started.
A Short Introduction To DotCom Secrets
The book was published in 2015, but the advice and the techniques mentioned inside the book are still useful until now.
If you are an experienced Internet marketer, you might say that the Internet is changing fast and the techniques in the past may not work right now. It happens, right?
Remember the release of Penguin and Panda Update of Google? A lot of sites were penalized or de-indexed and the Internet as we know it became reliant to content all of a sudden.
A lot of changes can happen in a whim, but the best thing about DotCom Secrets is that it will always be relevant. The book itself is about understanding the full potential of sales funnels.
The goal of the book is to help you make the ultimate sales funnel that would help you sell your products and services online.
Just a reminder though, this is not a quick money-making scheme and it will not help you earn money right away.
This book is focused on the secrets of creating a successful sales funnel and help you understand all the basic and advance knowledge about selling products online.
A Sneak Peak at the Contents of DotCom Secrets
It’s hard to decide when you don’t have any idea what you can find inside the book. You might even think that the knowledge in the book is something that you already know.
I won’t go into much detail on what you can find inside. I’ll just give you a sneak peak on what to expect from the book itself.
#1: Value Ladders and Funnels
This particular section talks about the importance of value ladders and how to do it properly. Basically, the value ladder itself is related to sales.
You offer your lowest-priced product or service to the client and once he/she agrees to it, you will then offer the next one until you reach the highest-priced product or service that you can offer them.
I know this is very hard, but DotCom Secrets will explain this to you in detail.
Sales Funnels is the process that you have to setup online if you want the consumers to climb up the ladder. They won’t come up the value ladder without giving them a bit of information on what they can expect from it.
#2: Proper Communication with your Audience
If you are an Internet marketer, you know the importance of communicating with your audience. A lot of business owners build a community on the Internet and speak with their audience.
As for communication mentioned in the book, it is about how your consumers can relate to you. If your audience can relate to your experience, there is a bigger chance that they will be converted to customers.
Russell talked about an Attractive Character. This is a very important element to make sure that your funnels will be successful.
Actually, your sales funnels rely on your attractive character. It is about telling them your backstory, the struggles that you encountered, how you managed to get back up and more.
The next part is the emails that you will send to the consumers once you already have a list of emails. He will even provide you scripts on how to create your emails.
Everything about this was explained in detail in his book.
#3: The Proper Way of Using Funnels
This is probably what you are waiting for. If you are using ClickFunnels, this is the most important part of the book as it explains how to create an effective sales funnel, how to manage it and how to use them properly to get the best results.
All the things that you want to learn about sales funnels are already here. To be honest, it seemed like he explained everything here. He shared everything that he knows about creating an effective sales funnel.
If you want to create the best one, this is certainly the book that you are looking for.
#4: Different Offers For Funnels and More Email Scripts
In this section, Russell talks about the different offers that you can use for your funnels. He also talks about the different types of funnels:
• Frontend Funnel
• Middle and Value Ladder Funnel
• Backend Funnel
He also provided more email scripts on this section, but it is a bit more specific compared to the previous email scripts. He will provide you with different scripts based on the type of funnel that you are currently running.
#5: The Power of ClickFunnels
This is the perfect finale for the book as it would explain to you the power of ClickFunnels, an amazing software that Russell Brunson created.
Well, he is the creator of the software so he knows all of the features and functions of ClickFunnels and how to properly use it.
All of the tips and tricks that he mentioned in this book is actually focused on the use of ClickFunnels. If you followed everything in this book and used ClickFunnels, you can see a considerable effect on your marketing campaigns.
Common Questions about DotCom Secrets
I already explained a few things about the book, but I know that you still have a lot of questions in your mind. Let me answer some of the basic questions that you might have about the book.
Is it applicable to new marketers?
Yes. It doesn’t matter if you are still new in the market or you have been selling products and services for a long time. This book targets almost all the parts of selling products and services online and you can fully understand it even if you don’t have any prior experience.
I don’t have a business, can I benefit from this?
Of course. This book is not only made for those who currently have their own business. Affiliate marketers can benefit from this greatly. They can sell the products of other companies and use ClickFunnels to sell them. This book will help them create the best sales funnels for their affiliate marketing campaigns.
If you are working for a certain company, it can also benefit you as you can learn how to make an effective sales funnel for the business where you are currently working.
Can I earn easy money from this?
No. Although the book itself teaches you how to use sales funnels properly and other techniques that you can do to make your marketing successful, there is no easy way to earn money.
The book can be considered as your foundation. The book will help you build a solid foundation for yourself. As for the earning money part, it will depend on how you understood every principle mentioned in the book and how you managed to implement it on your marketing campaigns.
Is it worth the read? Definitely. I can say that you will not waste your time reading DotCom Secrets. I’ve spent a lot of time reading the book and I had multiple realizations while reading it.
While reading the book, I was surprised and frustrated multiple times. Why? It is because I realized the mistakes that I have been doing on my marketing campaigns and I finally understood that things that I lack.
If you’ve read this far, it means that you are very interested in the book. Why not give it a try? You will surely be surprised at how much knowledge DotCom Secrets can impart to you.