Have you read about Russell Brunson’s DotCom Secrets? If you do and you loved what you’ve read, there is another book that will surely pique your interest.
Expert Secrets: The Underground Playbook for Creating A Mass Movement of People Who Will Pay for Your Advice is definitely a work of art. This is not just a book to help you improve your Internet marketing campaigns because it is a book that would a brand new opportunity for you.
I am not overreacting because this is definitely a book worthy of respect. At first, I was in doubt whether Russell can even write another book that would arouse my curiosity. I believe that he already went all out with this DotCom Secrets book.
I have never been so wrong in my life. The moment I saw the foreword and the message of Robert Kiyosaki, the author of Rich Dad Poor Dad book, I decided to get my own copy to read it.
I’ve read the book multiple times already so let me give you a short Expert Secrets review and explain some of the details and knowledge that you can get from the book.
What’s the Hype with Expert Secrets?
Expert Secrets is a book that provides a comprehensive outline on how to start your very own “expert” business.
Basically, an expert business is a type of business that sells information to the audience. It means that you will sell your knowledge and experience in a certain business and help people reach what you have attained over the years.
Seems easy, right? You might even say that you don’t need a book to guide you as you already have the knowledge and experience to sell. Well, there are a lot of people who can call themselves experts in a certain field but, only a few have the ability to sell them to their audience.
Do you have to simply say, ‘Hey I am an expert and I’m selling information to help you succeed like me’? Is it really that simple? You cannot simply claim that you are an expert and expect that your audience would start messaging you for advice.
Expert Secrets can help you understand how to sell information to your audience effectively.
Who Benefits From Expert Secrets?
I will tell you this beforehand; this book is not for everyone. If you just want to learn a thing or two about selling information or you want to improve your knowledge in the industry, then it is fine.
However, if you do not consider yourself an expert and you don’t have any knowledge or experience to share or sell, you won’t be able to earn anything from this.
If your goal is to earn money, there are 3 important things that you need to check to determine if you can get something from this or not.
People with a business. If you have a business and you want to share your knowledge to the community and make a bit of money, this book is for you. If you are an expert in something, this book will explain what you need to do to move forward.
People who want to be an Influencer. If you are thinking about creating a community of followers or you already have a lot of followers on your social media accounts and other platforms, this is the best book to read. This will help you use
People who want to earn by selling information. The book is made to help you convert your knowledge and experience to revenue.
I can say that anyone can benefit from this, but these 3 types of people will surely get the most advantages from this book.
Important Points From Expert Secrets
You are probably amazed by how good it is based on what is mentioned above, but it is better to have a sneak peek on what you can expect from the book.
Here are some of the important points that you have to know about.
Two Types of Expert Businesses
Before you decide to create your own expert business, you should first know the type of business that you can start.
#1: Selling Information Products
#2: Leveraging Information Products To Help Grow An Existing Company
Creating Your Mass Movement
This is the section where we will be focusing on building your following. If you don’t have a lot of followers, you won’t be able to sell the information that you have in your hands.
It doesn’t matter if you are an expert because without followers, it would be very hard to sell information.
There are 3 things that you need to know if you want to create your mass movement and earn revenue by selling information:
#1: You Need to be a Charismatic Leader
How do you become a leader? First, you need to master something for yourself and share this with others. Before you can consider yourself a leader, you need to make sure that you already achieved something for yourself.
Your audience won’t believe you if they don’t see something that would make them follow you. One example is when you are trying to sell some info to them, but they can see that you are still struggling to earn.
Let’s use Russell Brunson as an example. If he hasn’t achieved what he has right now, would you follow him or even consider what he is offering to you?
You have to prove that you have what it takes to lead and you already experienced what they are experiencing right now. If your audience can relate to you, selling information to them will not be too difficult in the future.
#2: Have a Future-Based Goal For the Community
There are 3 important things that you need to think about if you want to create a future-based goal for your community.
- Think of a future for your followers: You have to paint a future that you want to create and what will happen when they get there. If you can show it to your followers, they will have a path to focus on.
- Break their Fear of the Unknown: Everyone is afraid of what the future can bring. By painting a future path for them, you are going to break their fear as they already know what they should do.
- Show them the Opportunity: You need to show them that they have what it takes to be like you. To achieve the same thing that you achieved. You need to give them the opportunity to begin.
#3: Give them a New Opportunity
The most important thing to do to get your audience to follow you is to give them a new opportunity. Most people want to get a new opportunity, but as you all know, not everyone is given a chance.
It is very easy to capture the heart of your audience. If you can give them a brand new opportunity to excel and you are able to persuade them to be like you, then you can have your own loyal followers.
Selling Your New Opportunity
Now that you know how to create your mass movement, the next section is a master class on how to develop and deliver a sales representation and allow you to sell it. It is usually about creating a course, coaching, program, and others.
Your goal is to be able to sell information to your audience and this book will outline the best tips and strategies on how you can do it.
How do you sustain your expert business?
It is great that you already have an expert business in mind, but how can you sustain it?
You have to think like you are the follower and ask a few questions to yourself. Will the audience be excited about the new opportunity that will be presented to them?
You have to make sure that they are interested in this new opportunity otherwise you won’t be able to sustain your business.
You should also consider the people in your market. Are they passionate enough to buy information from you?
And lastly, are they willing to spend money on what you are going to sell to them? This is the hardest part as most people would always want something for free.
However, for the people who mean serious business, they won’t mind spending money as long as they can also do what you are doing.
My Own Realization
After reading the book, I was enlightened. There are so many things that I didn’t know possible until I’ve read it. As a matter of fact, I consider myself as an expert, but after reading the book, it felt like I am still a beginner try to know the ropes of Internet marketing.
You can consider yourself an expert as long as you always one step ahead of your followers. You don’t have to be miles ahead from them. As long as you have something that they want, you can definitely sell information to them.
If you are always determined, you will definitely get to the top someday.
As you can see, there are so many opportunities for you to make money on the Internet. You just have to know where to start.
This Expert Secrets review can be a good eye opener for you. If you think that you have what it takes to set up an expert business, you can get your copy of this book right now and start reading it.
I can guarantee that you won’t be disappointed. It has all of the information that you need to get started. You just have to understand it and apply it on yourself.