A Short Explanation of the Different Stages of Sales Funnels
Sales funnels are very popular in the digital marketing world, especially right now when almost all the marketers already know of its existence.
It has become so big that a lot of people already claimed that they managed to earn 7 to 8 digits a year by simply focusing on their sales funnels.
With the right strategy, sales funnels can bring your business from zero to hero.
The Stages of a Sales Funnel
The term ‘Funnel’ might be a bit weird, but this is exactly how this kind of marketing strategy is depicted. The stages are like a funnel and it starts from awareness all the way to the action or what we call a sale.
Let’s take a closer look at the different stages of a sales funnel.
#1: Driving Traffic to Your Website
This is not actually a part of the funnel, but no one would know about it if you will not drive traffic to your site.
This is something that you can do through social media, SEO, paid ads and more. This is the first thing that you need to do before the sales funnel.
You need to get customers to your website first so they would enter your sales funnel.
You need to make sure that the prospects are aware of you and they know that you exist. You should also be aware of the common problems of the customers that you are targeting.
You have to remember that a prospect won’t consider any of your products unless you can solve their problems.
If you are selling socks, you need to know the most common problems of prospective customers that are related to socks.
#3: Capture Their Interest
Once you know the problems of your customers and you already know the products to sell them, the next thing is to capture their interest. How can you do it?
You need to provide enticing offers that would make them interested in your product. You can give them discounts or you can give freebies for every purchase they make.
These are the things that would easily capture their interests.
#4: The Decision
This is the most important part of the funnel and also the area where most prospects abandon your funnel. You need to show them that you have what they need.
You can do this through customer testimonials. You need to have positive testimonials so people would easily trust you.
Prospects are wiser right now. They won’t buy from you unless they can guarantee that your business is legitimate.
This is the most important part of the funnel and this is your end goal. You want your prospects to buy from you.
The result of your sales and conversion will depend on how well the other stages are set up. From here, the prospect is already a customer and to maximize your profit, you can offer them similar products that they may like aside from what they bought.
A sales funnel can be a bit complicated for beginners, but once you get the hang of it, creating one for your business will be a piece of cake. The real challenge is creating a sales funnel that converts.